Reformulated Nutty Snack Bars

Reformulated Nutty Snack Bars

Nature Valley Fruit & Nut bars have been reformulated by the brand in the UK to give them a non-HFSS recipe and keep them relevant for the changing needs of today’s consumer.

The bars are expected to roll out soon to convenience stores and feature a recipe made with 100% wholegrain oats. The bars are thus high in fiber with no artificial flavors, preservatives or colors in the mix. The bars are targeted towards consumers looking to make an informed snack choice, which is further supported by ingredients clearly indicated on the back of each pack.

Marketing Manager Adrienne Burke commented on the updated Nature Valley Fruit & Nut bars saying, “As one of the market’s leading snack bar brands, we continue to innovate in response to consumer needs. These products are non-HFSS and continue to build on the choice we offer.”Nature Valley Fruit & Nut bars have been reformulated by the brand in the UK to give them a non-HFSS recipe and keep them relevant for the changing needs of today’s consumer.

The bars are expected to roll out soon to convenience stores and feature a recipe made with 100% wholegrain oats. The bars are thus high in fiber with no artificial flavors, preservatives or colors in the mix. The bars are targeted towards consumers looking to make an informed snack choice, which is further supported by ingredients clearly indicated on the back of each pack.

Marketing Manager Adrienne Burke commented on the updated Nature Valley Fruit & Nut bars saying, “As one of the market’s leading snack bar brands, we continue to innovate in response to consumer needs. These products are non-HFSS and continue to build on the choice we offer.”

Source:https://www.trendhunter.com/trends/nature-valley-fruit-nut

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